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Beyond Full Brings a Touch of City Dining to Hopedale, Massachusetts

Amazing cereal-based shakes and other creative menu items highlight this cozy restaurant tucked away in an unlikely location

Shakes are a specialty at Beyond Full in Hopedale, Mass.
Yummy shake. Photo source: Beyond Full Facebook fan page.



Article by Eric Hurwitz, @newenglandinfo. Story updated on 2/20/2020. Unless otherwise noted, photos by Eric Hurwitz.

Editor's note: Beyond Full is now open on Friday and Saturday nights from 4-9:30 p.m., featuring traditional and specialty burgers, shakes and some great classic rock!

Like the greatest classic rock hits playing in the background at Beyond Full in Hopedale, Mass., this hidden, cozy breakfast and lunch spot located in Hopedale Town Hall has, metaphorically speaking, experienced a quick climb to the top of the charts within the local dining scene.

Given its mission to bring a touch of city-like dining to quaint Hopedale, Beyond Full leaves many other similar local food stops like "Dust in the Wind," simply because owner Richard Yancey and staff "Won't Back Down" when creating innovative food and drink selections that people crave. Classic rock references aside, this is clearly not your basic suburban bacon, eggs and pancake joint. For starters, the cereal-based shakes certainly have helped shake up the local dining scene, but there's much more to Beyond Full than the mammoth, over-the-top drinks (more on that shortly).

The idea of Beyond Full first started when Yancey's daughter, Miyoko, asked her dad what was he going to do next for work. Yancey, 49 and a single dad, had been steadily and successfully employed through the years but, at midlife, needed a fresh career start. Now that his daughter was heading into her senior year of high school with college to follow, Yancey decided to establish himself in the food industry -- and with Miyoko's full blessing and encouragement.


Yancey asked the owner of the former Town Common Restaurant in Hopedale if he could open a restaurant there. The owner agreed and Yancey and company moved in within three months, renovating the space and putting their own stamp on the menu.


Richard Yancey, owner of Beyond Full restaurant in Hopedale, Mass. with daughter Miyoko.
Richard Yancey with daughter Miyoko at Beyond Full. Photo source: Beyond Full Facebook fan page.

Beyond Full opened on Aug. 11, 2019, as an instantly popular breakfast and lunch spot. Recently, Beyond Full decided to expand hours to Friday and Saturday nights from 4:30-9:30 p.m. -- burgers, shakes and some great classic rock music highlight the evening hours!


Chef Stephen Salvucci created this delicious one-pound burger at Beyond Full in Hopedale, MA..
Chef Stephen Salvucci created this delicious one-pound burger.


"We've been doing very well," said Yancey. "It's contemporary and energetic. We brought a city vibe here but we also have that old school feel. It's still a warm place to be. People from in town and Milford (a larger town bordering Hopedale) and all the way out from Worcester seem to love it here."

Located on the first floor in Hopedale Town Hall, Beyond Full is a place where father and daughter can enjoy a meal together...

Enjoying breakfast at Beyond Full in Hopedale, Mass.
Hopedale firefighter Brian Kelley spends some precious moments with his daughter, Abbigayle Martin, at the Beyond Full counter.

and a dining destination to enjoy one of the artfully-made shakes.


Enjoying a shake at Beyond Full in Hopedale, Mass.
Enjoying a shake at Beyond Full. Photo source: Beyond Full Facebook page.


It's also a business where employees genuinely love their workplace and aren't afraid to show that pride.

Serving breakfast at Beyond Full in Hopedale, Mass.
Beyond Full Manager Patrick McNamara serves up some French toast.

Breakfast takes on many tasty forms including this California Eggs Benedict dish with two poached eggs, avocado spread, sliced tomato and Applewood smoked bacon, served on a grilled English muffin with Hollandaise sauce...

Eggs Benedict dish from Beyond Full in Hopedale, Mass.
California Eggs Benedict.

The Beyond Diesel Handheld is a culinary masterpiece that features two eggs any style, Chorizo sausage, homemade bacon jam, and scallion whipped cream cheese on a grilled bagel served with home fries or tater tots.

The Beyond Diesel Handheld from Beyond Full in Hopedale, Mass.
Beyond Diesel Handheld.

Cereal typically comes fortified with vitamins and minerals but somehow tastes infinitely better fortified with French Toast, as in the case of the Cereal French Toast. This masterpiece blends three pieces of thick-sliced French Toast coated in either Fruity Pebbles or Cinnamon Toast Crunch.

Fruit Pebbles French Toast from Beyond Full in Hopedale, Mass.
Cereal French Toast. Photo source: Beyond Full Facebook fan page. 


Beyond Full also comes through fruitfully with trendier selections like the Acai Bowl featuring Acai sorbet topped with house made granola, toasted coconut, strawberries and blueberries.

Acai bowl from Beyond Full in Hopedale, Mass.
Acai Bowl.

Lunch brings big healthy-looking salads, wraps and sandwiches, as well as photogenic, mouthwatering burgers that would surely have a place on The Food Network (hint, hint, Guy Fieri!). This is the BBQ Bacon Burger -- an eight oz. angus beef patty served on a grilled Brioche roll with BBQ sauce, sauteed onions, bacon and cheddar cheese...

BBQ bacon burger from Beyond Full in Hopedale, Mass.
BBQ Bacon Burger. Photo source: Beyond Full Facebook fan page.

"The food here is really good, the atmosphere very welcoming and the people great," said Brian Kelley, a firefighter in Hopedale. "Plus, they put up with me. What more could you ask for?"

Unlike many breakfast spots where the coffee is tepid, Beyond Full chose its source well with from the highly regarded Good As Gold Coffee, based in Worcester. Beyond Full not only uses a traditional coffee maker, but also espresso and nitro cold brew coffee machines. The Beyond Full house blend has quickly become a favorite.

"Great coffee is essential to dining out," said Yancey. "No one wants a bad cup of coffee. We made sure we got the best one possible."


Coffee selections from Beyond Full restaurant in Hopedale, Mass.
Coffee menu at Beyond Full.

Jason Zagami, a Canton, Mass. resident is a big fan of Beyond Full. He hadn't eaten in Hopedale in 20 years but recently met with friends there as a "midway meeting point," when returning home from Connecticut.

"The restaurant is based around comfort food and I love comfort food," said Zagami. "The restaurant exceeded all my expectations as they use a lot of creativity in what they do. It's also a small and cozy place, not huge and loud. It's a place where you can have a conversation."


Brandon Shampnois, a line cook, has worked many different jobs but found a true place called home with Beyond Full.

"I love it here," said Shampnois. "I like the visibility of the place -- cooking in the (open) kitchen and seeing people in the dining area enjoying their food. We have signature dishes you can't get anywhere else. The only place you can get these kind of shakes around here is in the city. So, we brought the shakes to Hopedale."

Brandon Shampnoise cooks up breakfast at Beyond Full in Hopedale, Mass.
Shampnois prepares a breakfast at Beyond Full.

Shake it Up

This isn't excactly your grandfather's milkshake.

Following the growing trend of urban eateries creating towering milkshakes -- often with cereal infused -- Beyond Full has brought that form of sweet yumminess to small town Hopedale.

The Killer Cookie features a frosted Oreo Cookie rim, cookie crisp, chocolate ice cream, whipped cream, chocolate bacon peanut butter cookies, cookies and cream, a cherry and chocolate drizzle...

The Killer Cookie Shake from Beyond Full in Hopedale, Mass.
Killer Cookie Shake. Photo source: Beyond Full Facebook fan page.

The Cinnamon Frenchie contains Cinnamon Toast Crunch and Apple Jacks cereal, vanilla ice cream, cinnamon sugar fried French toast bites, whipped cream, maple sugar drizzle and a cherry.

Cinnamon Frenchie Shake from Beyond Full in Hopedale, Mass.
The Cinnamon Frenchie. Photo source: Beyond Full Facebook fan page.

Rainbow Fun reflects its name well with Frosty Fruity Pebbles rim, Froot Loops, strawberry ice cream, Funfetti waffle cake, a strawberry milkshake Pop-Tart, whipped cream, sprinkles and a cherry.

Rainbow Fun milkshake from Beyond Full in Hopedale, Mass.
Rainbow Fun Shake. Photo source: Beyond Full Facebook fan page.

Chocolate Overload also possesses an accurate moniker with Frosted Coco Pebbles rim, Coco Puffs,, chocolate ice cream, dark chocolate cake waffle, Hershey's chocolate bar, chocolate drizzle, whipped cream and a cherry.

Chocolate Shake Overload from Beyond Full in Hopedale, Mass.
Chocolate Overload Shake. Photo source: Beyond Full Facebook fan page.


Hard To Find, Well Worth The Drive

At first glance, there's no indication that a restaurant exists at 76 Hopedale St. The historic 1887-built Hopedale Town Hall -- featuring grand Romanesque brownstone architecture in an H.H. Richardson-style -- is surely a beauty but where's the restaurant?

Hopedale Town Hall, Hopedale, Mass.
Hopedale Town Hall.

Upon closer inspection, however, the entrance to Beyond Full can be seen just to the left of center of the building...

Beyond Full Restaurant is located in the Town Hall building in Hopedale, Mass.
Entrance to Beyond Full.
 

Once an old-school diner/cafe, Beyond Full now features a more modern look with newly-painted black walls and graffitti spray-painted throughout, urban-style wall murals, rows of painted-on brick and an eye-catching interior Beyond Full sign outlined in bright yellow.

Beyond Full in Hopedale, Mass.
Nice hometown vibe at Beyond Full.

The name, "Lobstah Hero," stands out on the wall and is a reference to Jay "Lobstah" West, who with Hiero Veiga, created urban-style murals on the walls.


 
One of the many murals on the wall at Beyond Full restaurant in Hopedale, Mass.
Mural on the wall at Beyond Full.

The wood floors and paneling, real brick walls, counter space and tables, hanging lights and open kitchen still remain from the old days but within the newer context of the city-like dining experience. Beyond Full is also the only restaurant in Massachusetts located in a town hall building!

"That's unheard of, you don't go to town hall to eat," said Shampnois. "Here, you can."

The views from the front window provide a postcard-perfect perspective of a small New England town including the beautiful Hopedale Unitarian Parish, built in the 1860 and historic municipal buildings in the distance.

View of the Hopedale Unitarian Parish from Beyond Full restaurant in Hopedale, Mass.
View from the front at Beyond Full.

Oh, there's one more charming element that still exists -- the inside entrance to Beyond Full from the town hall where it is not uncommon to see employees discuss work-related issues or take a breakfast or lunch break.


Beyond Full is located in the Hopedale Town Hall building in Hopedale, Mass.
Hopedale Town Hall within sight from Beyond Full.

"We do have Town Hall employees coming in for a bite," said McNamara. "Many (residents) who come see the Town Clerk stop by to eat, too."

Conclusion

Family dining at Beyond Full in Hopedale, Mass.
Family dining out at Beyond Full. Photo source: Beyond Full Facebook fan page.

In many ways, Hopedale is an ideal town for an ambitious restaurant owner. Yancey was savvy enough to see that vision. Many of the town's nearly 6,000 residents live within a one-mile radius of the center. This location provides the perfect scenario for locals to walk to their "hometown" restaurant (Beyond Full), as well as churches, schools, town park, convenience store (Cumberland Farms), public library, community center, town offices and recreation areas like the Hopedale River with its beautiful scenic water views and carriage trails. In many ways, Hopedale is the prototypical small New England town with virtually everything withing walking distance. It is interesting to note, also, that this quaint small town had a presence as a Utopian village in the 1840s, and then later centered around an industrial giant with the birth of the former Draper Corporation (once the largest manufacturer of automated cotton looms in America). People lived and worked in this town and with Draper leading the way built a community under a disciplined, committed almost modified socialist political, social and economic platform for the benefit of the residents only. While Draper is long gone, the town's spirit remains steadfast and delightfully stuck in time with community gatherings and walks, grand old homes on tree-lined streets and street names like
Social, Freedom and Progress.

Those three names take on a different meaning with Beyond Full. The place is quite social with locals coming in at all times of the morning and afternoon hours. Customers certainly, and thankfully, have freedom from the same old breakfast and lunch spots in the area. And Beyond Full represents progress in Hopedale with the type of restaurant that better reflects what people like on a menu in the 21st century.

"I love it here," said Vanessa Tarabey, a waitress at Beyond Full and a student at Salem State University majoring in business management. "Many of the workers are new at this but all do an amazing job. The food is delicious. It's great to see the regulars coming here and new customers."

Mouthwatering cheeseburger with tater tots from Beyond Full in Hopedale, Mass.
Cheeseburger with tater tots.

Call it a classic hometown restaurant serving classic comfort foods in a classic small town -- and with plenty of classic rock playing in the background. There's certainly "More Than a Feeling" when dining out here!

Beyond Full is located at 76 Hopedale St., Hopedale MA. 01747. Tel. 508-381-0273.
Hours: Sunday, 7 a.m. - 1 p.m.
Monday, 7:30 a.m,-2:30 p.m.
Tuesday through Thursday, 6:00 a.m.-2:30 p.m.
Friday and Saturday, 7:00 a.m.-2:00 p.m. a.m. and 4:30 p.m.-9:30 p.m.

Facebook fan page:
https://www.facebook.com/beyondfullinc
.

More small business reading:
Watson's Candies, Walpole, Mass.

Coastal Roasters, Tiverton, R.I.



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