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VisitingNewEngland/Bliss Restaurant Business Partnership - Local Small Business Stories

Why the Generations Love Bliss Restaurant in Attleboro, Massachusetts

Bliss Restaurant, Attleboro MA

Bliss Restaurant, Attleboro, Massachusetts.

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Bliss Restaurant in Attleboro, Mass., is the epitome of the American Dream -- that is, forever, a small business that has expanded through the years while never compromising to a huge fan base of locals.

Originally opening as an ice cream stand in 1930, an ice cream parlor in 1952 and then expanding to a family restaurant in 1978, Bliss Restaurant is one of those rare restaurants that seems equally popular with all generations. The old timers love the old school look of the large dining room that is reminiscent of the old Brigham's -- counter with stools and booths with ice cream and food being created within the open kitchen concept. I have seen a few of the older set go out on dates to Bliss by splitting a sundae. Modern day parents appreciate the low prices and friendly wait staff, and wide selection of breakfast items, sandwiches, soups, salads and dinners (they have nice Friday seafood specials) that increases the chances of everyone finding something they like to eat. The kids probably tap into the main reason Bliss has thrived through the generations: ice cream, ice cream and ice cream.

The problem with many family ice cream restaurants through the generations has, ironically, been the quality of the ice cream -- something you could buy for much less in the supermarkets. This is why you have seen family ice cream restaurant chains go out of business, reduce the number of stores, or just not bring in the crowds liked they used to -- ice cream fans eventually catch on. Bliss has always, on the other hand, committed to a quality of ice cream closer to that of a high quality local ice cream stand by consistently focusing on a thicker, creamier and more flavorful taste. Maybe that is why Bliss has become a distributor to many ice cream stands in the area. I have been fooled many times, thinking several ice cream stands made their own delicious homemade ice cream only to find out that Bliss is their distributor. It's just, flat-out tremendous ice cream.

My favorites: peppermint, strawberry cheesecake, and Graham Central Station with graham crackers mixed in chocolate and vanilla flavors. It all gets even better with "Create Your Own Sundaes," frappes, sherbet coolers, soda floats, ice cream sodas, and milk shakes, as well as cakes, crisps and pies.

If I had to choose one dish, it would be the Dusty Glacier:  two fudge brownies, three scoops of vanilla ice cream drenched in hot fudge and topped with whipped cream, a dusting of cocoa, and a cherry. Amazing.

Bliss Restaurant Dusty Glacier sundae, Attleboro, Massachusetts
Bliss Restaurant Dusty Glacier Sundae.

The family-style-restaurant-meets-dairy-creamery look with some outdoor seating, too, makes for such a happy, welcoming scene. It just goes to show that some things are just timeless and priceless. Bliss Dairy taps into that wonderful dining and ice cream experience so beautifully. I highly recommend this landmark family restaurant to locals -- and those living or traveling in the Boston, Providence areas -- with the greatest enthusiasm!

Bliss Restaurant is located at 711 Park St., Attleboro, MA. Tel. (508) 222-2884.

Be sure to check out the Bliss Dairy web site and Bliss Dairy Facebook fan page for more information.



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Love old-fashioned, unpretentious ice cream restaurants? Bliss Restaurant and Ice Cream Shop in Attleboro, Mass., is that type of place.

Editor's note: VisitingNewEngland business partnerships started on Jan. 30, 2017, and differ than feature articles previously posted on VisitingNewEngland. Businesses pay a small, one-time fee to have pages like this appear, and first must be accepted by VisitingNewEngland.com editor and publisher, Eric Hurwitz, as a business he approves as part of "real New England travel" to keep the integrity of the site. Businesses that sign up for business partnerships receive priority by receiving more social media exposure and link placement on VisitingNewEngland.com. Contact me if interested in forming a business partnership.


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