An Open Letter to L.L. Bean In Freeport, Maine
Article and photos by
Eric Hurwitz. Page created on 8/7/17.
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Dear L.L. Bean Flagship Store in Freeport, Maine:
I have known you as a friend for more than 50 years and you still feel
like family to me.
While the media and millions of customers have rightfully focused on
your quality merchandise and honest, knowledgeable customer service
that has lasted through the generations, I would like to focus on your
sincere quest to become a successful small business owner. You started
modestly in 1912 in Freeport, Maine, when the town had little more than
your business -- quite different from the hundreds of shops and
restaurants that line the streets in this small Maine town. My
understanding is that
people caught on very quickly that your outstanding products and
customer service set the template for a timeless outdoor store.
You, the Bean family, never lost that vision and have actually helped
set the standard
for what the American Dream means -- and that anyone with an idea can
succeed in our great country. There is a difference between thinking
small and thinking small business -- the former doomed with limitations
and the latter blessed with infinite success if cared for and nurtured.
Kudos for choosing the latter.
Today, I visited L.L. Bean in Freeport and, again,
couldn't believe my
eyes. That a
modest-looking business in a quiet town has turned into a retail campus
with several stores and attractions within a bustling town is
astounding. Some old school types might not like the change (although I
am sure they will always love your products), but I see all these happy
people at your business and say "Keep on doing what you are doing!"
Despite some people in our society that oddly oppose a commitment to
excellence (often tying in with a lack of work ethic), there's nothing
wrong at all with popularity and success. That is part of the American
"Build it and they will come" is a common phrase and you, L.L. Bean,
have done that
Your L.L. Bean campus in Freeport is stunning at every step of the way
flagship, home, outlet (actually located across from the campus at
Freeport Village Station), hunting and fishing, and bike, boat &
stores in separate, beautifully laid out buildings and all the good
stuff in between: camping, hunting, fishing and pet supplies, home
furnishings and, of course, the durable and stylish clothing, boots and
slippers for people of
The store(s) looks better than ever...
We love Discovery Park with its concerts and other events...
It's a great idea to offer food on campus (like lobster rolls) and
across the street, offer a nice restaurant like Linda Bean's...
And, of course, the famous 16 ft.-plus tall L.L. Bean boot serves as a
microcosm to the enormity of your product selection and generous soul
-- sorry for the bad pun.
As a small business owner, you are an inspiration to me. I not only
enjoy shopping at your stores in Freeport (and other locations), but
feel this strong hope that other small businesses can find the success
you have experienced. Following a passion, and embracing and respecting
tradition while keeping an eye on the future is indeed a strong, proven
platform for small businesses wanting to succeed. The proof: L.L. Bean.
Great job to all!
The L.L. Bean Flagship Store is located at 95 Main St.
Maine. Tel. 877-755-2326. Also be sure to check out the L.L.
Bean Freeport Facebook Fan Page for updates and great photos!
Looking to stay at a hotel within walking distance of L.L.
Bean in Freeport? Check out the charming, historic Harraseeket Inn.
Interested in your local business becoming part of our New England community?
VisitingNewEngland business partnerships started on Jan. 30, 2017, and
differ than feature articles previously posted on VisitingNewEngland.
Businesses pay a small, one-time fee to have pages like this appear,
and first must be accepted by VisitingNewEngland.com editor and
publisher, Eric Hurwitz, as a business he approves as part of "real New
England travel" to keep the integrity of the site. Businesses that sign
up for business partnerships receive priority by receiving more social
media exposure and link placement on VisitingNewEngland.com. Contact me
if interested in forming a business partnership.
VisitingNewEngland.com Publisher Eric Hurwitz
Town Greens -- Discover New England's first travel attractions:
town commons (includes a chapter on West Brookfield!
Best Diners in New England
-- If you love
classic diners, New England has them! In my book, I write in detail on
50 top local diners.
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