VisitingNewEngland/Abbott's Frozen Custard Needham Business Partnership - Local Small Business Stories
Abbott's Frozen Custard in Needham, Massachusetts: Custard's First
Stand to Visit in the Boston Area
Article and photos by
Eric Hurwitz. Page created on 8/7/17.
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Abbott's Frozen Custard has been a legend in its hometown of
Rochester, N.Y., since the late 1920s and all we can say is better late
than never that they arrived in the Boston area several years ago. With
its location in Needham, the chance to experience some delicious
custard is a must for anyone who loves frozen treats.
hard to admit this from a dedicated ice cream fan, but, to me, the
taste of custard is far better than most ice creams with its rich and
creamy soft texture, a low percentage of air, and flavors more true to
form. That means, as examples, black raspberry actually tastes like
black raspberry, mint Oreo chip has a perfectly balanced mint and Oreo taste,
and chocolate is, well, heavenly. Everything tastes so fresh -- far
superior to the artificial taste of soft serve and the off-taste of
commercial frozen yogurt -- and the result is basically addictive.
What's more, Abbott's has held onto its generous portion policy.
Sometimes, at specialty dessert places, the servings are too small -- all
in the name of gourmet and pretentious aspirations. Abbott's, on the
other hand, is firmly entrenched in its working class roots having made
many people happy after a day of working at Kodak or Xerox in the
Rochester area for so many years. So, there is no attitude here -- it's
just like family serving dessert to another family.
Having family from Rochester, I knew of Abbott's Frozen Custard's long
before it was well-known in the Needham area. I had always wished that
they would come to Boston and when they did, it was, personally, one of
the greatest moments in my life of any business opening up shop near
home! Mary Pat Dauria, a Rochester native, opened the Needham business
and then a location in Brighton, Mass. (part of Boston) with frozen
custard every bit as good as the flagship location.
We are happy just with one flavor scoop
or double scoop in a cone, waffle and dipped waffle cone, or dish, but
Abbott's Frozen Custard in Needham does also offer mouthwatering
sundaes (try the fudge brownie!), novelties (like the "Wheel," a frozen
custard sandwich of chocolate wafers and vanilla or chocolate frozen
custard), as well as mix-ins.
Unlike many ice cream stands, Abbott's Frozen Custard in Needham and Brighton are
open year-round. Even on the coldest New England days, Abbott's draws
in lots of locals to the small storefronts who cannot resist the amazing
taste of custard. That braving of the cold is proof of the greatness of this frozen
custard. The next time you are thinking ice cream or frozen
yogurt, I recommend you freeze those thoughts and make a beeline to
Abbott's. It's breakfast time as this article is being
written and I am already thinking "Abbott's!"
Abbott's Frozen Custard is located at 934 Great
Plain Ave. in Needham, MA. Tel. 781-444-9908. A second Boston area Abbott's location is at 360 Washington St. in Brighton. Tel. 617-562-8600. You
can also find Abbott's Frozen Custard at the Dewey Square Farmers
Market every Thursday, 11 a.m.-6:30 p.m. at 600 Atlantic Ave. in Boston.
Abbott's Frozen Custard, Brighton location.
Interested in your local business
becoming part of our New England community?
VisitingNewEngland business partnerships started on Jan. 30, 2017, and
differ than feature articles previously posted on VisitingNewEngland.
Businesses pay a small, one-time fee to have pages like this appear,
and first must be accepted by VisitingNewEngland.com editor and
publisher, Eric Hurwitz, as a business he approves as part of "real New
England travel" to keep the integrity of the site. Businesses that sign
up for business partnerships receive priority by receiving more social
media exposure and link placement on VisitingNewEngland.com. Contact me
if interested in forming a business partnership.
VisitingNewEngland.com Publisher Eric Hurwitz
Town Greens -- Discover New England's first travel attractions:
town commons (includes a chapter on West Brookfield!
Best Diners in New England
-- If you love
classic diners, New England has them! In my book, I write in detail on
50 top local diners.
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