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Abbott's Frozen Custard in Needham, Massachusetts: Custard's First Stand to Visit in the Boston Area

Abbott's Custard in Needham, Mass.: better than ice cream?

Article and photos by Eric Hurwitz. Page created on 8/7/17.

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Abbott's Frozen Custard has been a legend in its hometown of Rochester, N.Y., since the late 1920s and all we can say is better late than never that they arrived in the Boston area several years ago. With its location in Needham, the chance to experience some delicious custard is a must for anyone who loves frozen treats.

Abbott's Frozen Custard in Needham, Massachusetts.It's hard to admit this from a dedicated ice cream fan, but, to me, the taste of custard is far better than most ice creams with its rich and creamy soft texture, a low percentage of air, and flavors more true to form. That means, as examples, black raspberry actually tastes like black raspberry, mint Oreo chip has a perfectly balanced mint and Oreo taste, and chocolate is, well, heavenly. Everything tastes so fresh -- far superior to the artificial taste of soft serve and the off-taste of commercial frozen yogurt -- and the result is basically addictive. What's more, Abbott's has held onto its generous portion policy.  Sometimes, at specialty dessert places, the servings are too small -- all in the name of gourmet and pretentious aspirations. Abbott's, on the other hand, is firmly entrenched in its working class roots having made many people happy after a day of working at Kodak or Xerox in the Rochester area for so many years. So, there is no attitude here -- it's just like family serving dessert to another family.

Having family from Rochester, I knew of Abbott's Frozen Custard's long before it was well-known in the Needham area. I had always wished that they would come to Boston and when they did, it was, personally, one of the greatest moments in my life of any business opening up shop near home! Mary Pat Dauria, a Rochester native, opened the Needham business and then a location in Brighton, Mass. (part of Boston) with frozen custard every bit as good as the flagship location.

We are happy just with one flavor scoop or double scoop in a cone, waffle and dipped waffle cone, or dish, but Abbott's Frozen Custard in Needham does also offer mouthwatering sundaes (try the fudge brownie!), novelties (like the "Wheel," a frozen custard sandwich of chocolate wafers and vanilla or chocolate frozen custard), as well as mix-ins.

Unlike many ice cream stands, Abbott's Frozen Custard in Needham and Brighton are open year-round. Even on the coldest New England days, Abbott's draws in lots of locals to the small storefronts who cannot resist the amazing taste of custard. That braving of the cold is proof of the greatness of this frozen custard.  The next time you are thinking ice cream or frozen yogurt, I recommend you freeze those thoughts and make a beeline to Abbott's. It's breakfast time as this article is being written and I am already thinking "Abbott's!"

Abbott's Frozen Custard is located at 934 Great Plain Ave. in Needham, MA. Tel. 781-444-9908. A second Boston area Abbott's location is at 360 Washington St. in Brighton. Tel. 617-562-8600. You can also find Abbott's Frozen Custard at the Dewey Square Farmers Market every Thursday, 11 a.m.-6:30 p.m. at 600 Atlantic Ave. in Boston.

Abbott's Frozen Custard, Brighton, Massachusetts.
Abbott's Frozen Custard, Brighton location.

Interested in your local business becoming part of our New England community? VisitingNewEngland business partnerships started on Jan. 30, 2017, and differ than feature articles previously posted on VisitingNewEngland. Businesses pay a small, one-time fee to have pages like this appear, and first must be accepted by editor and publisher, Eric Hurwitz, as a business he approves as part of "real New England travel" to keep the integrity of the site. Businesses that sign up for business partnerships receive priority by receiving more social media exposure and link placement on Contact me if interested in forming a business partnership.

Books by Publisher Eric Hurwitz

Massachusetts Town Greens -- Discover New England's first travel attractions: town commons (includes a chapter on West Brookfield!

The Best Diners in New England -- If you love classic diners, New England has them! In my book, I write in detail on 50 top local diners.

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