VisitingNewEngland/Wicked Whoopies Business Partnership - Local Small Business Stories
Wicked Whoopies: A Sweet Destination in Freeport, Maine
Article and photos by
Eric Hurwitz. Page created on 8/7/17.
England travel article with your friends...
It has been said that people are magnetized to the sea in
Maine, but, apparently, Wicked Whoopies in Freeport, Maine has the same
From the colorful storefront to the more than delicious 20 varieties of
whoopie pies, Wicked Whoopies comes across as a true happy place in
bustling downtown Freeport. While many people come to Freeport to shop
the outlet stores, Wicked Whoopies, for those in the know, is the
ultimate outlet for a wonderful snack experience.
Located across the street from the legendary and wonderful L.L. Bean
flagship store and its campus, Wicked Whoopies seems like a throwback,
nostalgic-type business with its friendly service, surprisingly low
prices despite being in a tourist town, and with a trending product
certainly could have a higher cost.
It's one of those places you don't want to leave and that is apparent
with the very first step into the store. A giant Wicked Whoopies sign
with huge, multi-colored whoopie pies immediately sets a fun tone while
the wood-style floors and positive, large messages on the walls and
windows serve as an appetizer of sorts, as a reminder to be
lighthearted and upbeat
in a world that often seems less so. Messages like "Smile," "Making
Smiles Everyday," and a whoopie pie sign stating "Bring Back Childhood
Memories" might imply that whoopie pies are associated with happy
times, but the words also resonate with an overall message to enjoy the
moment. That's an easy thing to do at Wicked Whoopies.
The selection of whoopie pies lining the right side of the wall is
From five pound jumbo whoopie pies, to regular-size -- the latter that
some people cannot even
finish in one sitting -- the whoopie pie presentation results in an
experience that is even better than being a "kid in a candy
store." How can one go wrong with this version of cake and
The variety of flavors is off
Classic Maine Whoopie Pie
Peanut Butter Wicked Whoopie
Strawberry Wicked Whoopie
Raspberry and Cream Wicked Whoopie
Chocolate Chip Wicked Whoopie
Oatmeal Cream Wicked Whoopie
Pumpkin Wicked Whoopie
Maple Wicked Whoopie
Mint Wicked Whoopie
Gingerbread Wicked Whoopie
Red Velvet Wicked Whoopie
Vanilla Bean Wicked Whoopie
Banana Cream Wicked Whoopie
Chocolate Lovers Wicked Whoopie
Black Forest Wicked Whoopie
Orange Creamiscle Wicked Whoopie
Lemon Wicked Whoopie
Coconut Wicked Whoopie
Mocha Wicked Whoopie
Wicked Whoopies also features mini whoopie
pies, and the "Whoop-de-Doo": rich chocolate cake shells with cream
filling, dipped in chocolate. So far, I have stuck with the
classic, black forest and red velvet -- all with incredible taste.
Unlike some whoopie pie bakers that have no concept of how to
make this sweet snack (resulting in a heavy Crisco off-taste), the
versions are light, fluffy and consistently packed with flavor in
Some trends come and go like frozen yogurt, but the timeless whoopie
pie is here to stay, especially in Maine. In 2011, the Maine State
Legislature voted to make the whoopie pie the official state treat,
thus ensuring and validating that the Maine Whoopie Pie craze is a
Wicked Whoopies might just be the best whoopie pie we've tasted, to
date in Maine, and they seem to do so with creativity, fun and a big
heart. Example: In 2011, a Maine radio station worked with Wicked
Whoopies at the Maine Mall in South Portland to create a world's record
for the largest whoopie pie, coming in at 1,062 lbs. With innate Maine
generosity, money raised was used to send whoopie pies to US troops
It is so heartwarming to see a local business live the American Dream
and make people happy in the process. Owner Amy Bouchard has taken her
love of making whoopie pies from her circle of family and friends to a
national level in a relatively short amount of time. It's a beautiful
story that can be read here: https://www.wickedwhoopies.com/pages/about.
Amy not only has the store in Freeport, but another one in Farmingdale,
in addition to a commercial bakery in Gardiner. Wicked Whoopies
has also gained significant media attention...
Wicked Whoopies is certainly one of those places that will have you
The Wicked Whoopies we visited is located at 100 Main St. in Freeport, Maine. Also, be sure to log onto the Wicked Whoopie Freeport Facebook fan page
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VisitingNewEngland business partnerships started on Jan. 30, 2017, and
differ than feature articles previously posted on VisitingNewEngland.
Businesses pay a small, one-time fee to have pages like this appear,
and first must be accepted by VisitingNewEngland.com editor and
publisher, Eric Hurwitz, as a business he approves as part of "real New
England travel" to keep the integrity of the site. Businesses that sign
up for business partnerships receive priority by receiving more social
media exposure and link placement on VisitingNewEngland.com. Contact me
if interested in forming a business partnership.
VisitingNewEngland.com Publisher Eric Hurwitz
Town Greens -- Discover New England's first travel attractions:
town commons (includes a chapter on West Brookfield!
Best Diners in New England
-- If you love
classic diners, New England has them! In my book, I write in detail on
50 top local diners.
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