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VisitingNewEngland/Wicked Whoopies Business Partnership - Local Small Business Stories

Wicked Whoopies: A Sweet Destination in Freeport, Maine

Wicked Whoopies in Freeport, Maine
Article and photos by Eric Hurwitz. Page created on 8/7/17.

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It has been said that people are magnetized to the sea in Maine, but, apparently, Wicked Whoopies in Freeport, Maine has the same effect.

From the colorful storefront to the more than delicious 20 varieties of whoopie pies, Wicked Whoopies comes across as a true happy place in bustling downtown Freeport. While many people come to Freeport to shop the outlet stores, Wicked Whoopies, for those in the know, is the ultimate outlet for a wonderful snack experience.

Located across the street from the legendary and wonderful L.L. Bean flagship store and its campus, Wicked Whoopies seems like a throwback, nostalgic-type business with its friendly service, surprisingly low prices despite being in a tourist town, and with a trending product that certainly could have a higher cost.

It's one of those places you don't want to leave and that is apparent with the very first step into the store. A giant Wicked Whoopies sign with huge, multi-colored whoopie pies immediately sets a fun tone while the wood-style floors and positive, large messages on the walls and windows serve as an appetizer of sorts, as a reminder to be lighthearted and upbeat in a world that often seems less so. Messages like "Smile," "Making Smiles Everyday," and a whoopie pie sign stating "Bring Back Childhood Memories" might imply that whoopie pies are associated with happy times, but the words also resonate with an overall message to enjoy the moment. That's an easy thing to do at Wicked Whoopies.

Dining room at Wicked Whoopies in Freeport, Maine

The selection of whoopie pies lining the right side of the wall is simply astounding...

Wicked Whoopies selection in the Freeport, Maine store

From five pound jumbo whoopie pies, to regular-size -- the latter that some people cannot even finish in one sitting -- the whoopie pie presentation results in an experience that is even better than being a "kid in a candy store."  How can one go wrong with this version of cake and filling?

Classic Maine whoopie pieThe variety of flavors is off the charts...
Classic Maine Whoopie Pie
Peanut Butter Wicked Whoopie
Strawberry Wicked Whoopie
Raspberry and Cream Wicked Whoopie
Chocolate Chip Wicked Whoopie
Oatmeal Cream Wicked Whoopie
Pumpkin Wicked Whoopie
Maple Wicked Whoopie
Mint Wicked Whoopie
Gingerbread Wicked Whoopie
Red Velvet Wicked Whoopie
Vanilla Bean Wicked Whoopie
Banana Cream Wicked Whoopie
Chocolate Lovers Wicked Whoopie
Black Forest Wicked Whoopie
Orange Creamiscle Wicked Whoopie
Lemon Wicked Whoopie
Coconut Wicked Whoopie
Mocha Wicked Whoopie

Wicked Whoopies also features mini whoopie pies, and the "Whoop-de-Doo": rich chocolate cake shells with cream filling, dipped in chocolate.  So far, I have stuck with the classic, black forest and red velvet -- all with incredible taste. Unlike some whoopie pie bakers that have no concept of how to make this sweet snack (resulting in a heavy Crisco off-taste), the Wicked Whoopies versions are light, fluffy and consistently packed with flavor in every bite.

Some trends come and go like frozen yogurt, but the timeless whoopie pie is here to stay, especially in Maine. In 2011, the Maine State Legislature voted to make the whoopie pie the official state treat, thus ensuring and validating that the Maine Whoopie Pie craze is a tasty reality.

Wicked Whoopies might just be the best whoopie pie we've tasted, to date in Maine, and they seem to do so with creativity, fun and a big heart. Example: In 2011, a Maine radio station worked with Wicked Whoopies at the Maine Mall in South Portland to create a world's record for the largest whoopie pie, coming in at 1,062 lbs. With innate Maine generosity, money raised was used to send whoopie pies to US troops serving overseas.

It is so heartwarming to see a local business live the American Dream and make people happy in the process. Owner Amy Bouchard has taken her love of making whoopie pies from her circle of family and friends to a national level in a relatively short amount of time. It's a beautiful story that can be read here: Amy not only has the store in Freeport, but another one in Farmingdale, in addition to a commercial bakery in Gardiner.  Wicked Whoopies has also gained significant media attention...

Media gives Wicked Whoopies positive coverage

Wicked Whoopies is certainly one of those places that will have you saying "Whoopie!"

The Wicked Whoopies we visited is located at 100 Main St. in Freeport, Maine. Also, be sure to log onto the Wicked Whoopie Freeport Facebook fan page for more information.

Wicked Whoopies storefront in Freeport, Maine.

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Wicked Whoopies in Freeport, Maine  offers a selection of homemade whoopie pies that range from regular size to five pounds. It is a positive, upbeat place to sit and enjoy a snack right across the street from the flagship L.L. Bean store.

Editor's note: VisitingNewEngland business partnerships started on Jan. 30, 2017, and differ than feature articles previously posted on VisitingNewEngland. Businesses pay a small, one-time fee to have pages like this appear, and first must be accepted by editor and publisher, Eric Hurwitz, as a business he approves as part of "real New England travel" to keep the integrity of the site. Businesses that sign up for business partnerships receive priority by receiving more social media exposure and link placement on Contact me if interested in forming a business partnership.

Books by Publisher Eric Hurwitz

Massachusetts Town Greens -- Discover New England's first travel attractions: town commons (includes a chapter on West Brookfield!

The Best Diners in New England -- If you love classic diners, New England has them! In my book, I write in detail on 50 top local diners.

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